Ellen Choi is a serial entrepreneur with a passion for driving innovation in the accounting profession. A Stanford Engineering alumna, she began her career at Google, where she automated finance processes and optimized business performance. Her experience with outdated software in the back office ignited her passion for creating delightful, frictionless, high-powered, fully secure, cutting-edge technology solutions that empowers the back-office staff. After earning her Harvard MBA, product leadership roles in Silicon Valley, and selling her b2b SaaS HR tech startup LarkApps, she co-founded Aiwyn, a technology company helping accounting firms streamline their practice management. Aiwyn has been recognized with Forbes 100 Rising Stars, Boomer Visionary Award, and AccountingToday's Award. Today, she is excited to lead Edgefield Group to further serve the accounting profession in all things technology, innovation, and business transformation. As of 5/1/25