Complimentary for Members

June 18, 2024

Live Webcast

NYSED 1

NYSSCPA Member Appreciation: Optimizing & Marketing Your Practice in the Digital Age Tech Session Webinar

June 18, 2024
Live Webcast
NYSED 1
  • View Bio

    Instructor

    Nick
    Hampson

    View Bio

    Nick Hampson

    Bio
    Nick is a growth leader focused on delivering results in fast-paced environments while building collaborative, top-performing teams. I'm passionate about developing fully engaged teams that have pride in the work that they do, and the community they are a part of. He has background and expertise in Growth & Expansion; Business Development & Sales; Marketing; Innovation Strategy; M&A; Corporate Real Estate Strategy
  • Identify Your Ideal Client Profile (ICP)
  • Discover and Highlight Your Unique Differentiation
  • Build Your Dream Practice
  • Starting Your Own Practice
  • Taking Over an Existing Practice
  • Establish a Strong Marketing Foundation
  • Learn to Speak the Language of Marketing

Learning Objectives

  • Upon completion of this course, you'll be able to:
  • Learn how to pinpoint the perfect clients for your practice, ensuring your marketing efforts are targeted and effective.
  • Understand what sets your practice apart from the competition and how to communicate this effectively to your ICP.
  • Gain the tools and knowledge to construct the practice you've always envisioned, tailored to your unique strengths and market demands.
  • Get practical advice and strategies for launching a successful tax and accounting practice from scratch.
  • Learn the key steps and considerations when assuming control of an established practice to ensure a smooth transition and continued success.
  • Build a robust marketing strategy that serves as the bedrock of your practice’s growth and sustainability.
  • Equip yourself with the essential marketing terminology and concepts to effectively engage with marketing professionals and implement successful campaigns.

Major Topics

  • Identify Your Ideal Client Profile (ICP)
  • Discover and Highlight Your Unique Differentiation
  • Build Your Dream Practice
  • Starting Your Own Practice
  • Taking Over an Existing Practice
  • Establish a Strong Marketing Foundation
  • Learn to Speak the Language of Marketing

CPE Credits Available

NYSED 1
1
Advisory Services (NYSED) - NYSED

Things to Know About This Course

Course Level

  • Basic

Professional Area of Focus

  • Advisory Services (NYSED)

Prerequisites

Be an NYSSCPA member

Advanced Preparation

Be an NYSSCPA member

Intended Audience

NYSSCPA members

Provider

Foundation for Accounting Education

This event has ended.