Accounting firms are facing a new kind of turnover risk. “Quiet cracking,” a term describing the slow disengagement of employees who remain on the job but are increasingly unmotivated, is emerging across the profession. It often shows up as lower productivity, withdrawal from team discussions, or missed deadlines.

Accounting Today reports that with a persistent shortage of qualified accounting professionals, this type of attrition, though less visible, is becoming a serious operational concern. 

The Randstad USA Workmonitor Pulse survey suggests that a large share of financial professionals are prioritizing job security and flexibility. Economic uncertainty, automation, and increased workloads have created an environment where employees are wary of long-term stability. As a result, firms are being encouraged to be more transparent about organizational changes and invest in upskilling efforts. These include training around emerging technologies like AI, as well as leadership development programs. 

Flexibility also plays a significant role as 70% of finance professionals say they would prefer more control over their working hours than a higher salary. Remote and hybrid options, especially during peak periods like tax season, can help reduce pressure without sacrificing productivity. 

Firms are also seeing retention benefits when leadership values are clearly defined and consistently demonstrated. According to Randstad, three in four employees say they would stay in their role for at least five years if they felt aligned with leadership.

Basic practices, like providing structured feedback, supporting professional development, and ensuring team goals are clearly communicated, can help firms reduce disengagement before it escalates.