NextGen

Reports: Gen Z Seeks More in the Workplace, Turning to Activism and Organizing

Members of Generation Z—those born between 1997 and 2012, who make up 20 percent of the U.S. population—are actively trying to change the workplace culture in which previous generations toiled, Business Insider reported.

While much has been written about what Gen Zers bring to the workplace, surveys found that they are less likely to put up with the norms that that their parents endured, such as are long hours, overbearing bosses or a lack of boundaries between the personal and the professional.

One way to affect change is to organize unions. Organizing drives at companies including s Starbucks, Amazon, Home Depot and Minor League Baseball, have all involved Gen Z workers, some of whom led them outright.

"When I started at Starbucks, I never understood why I had to deal with the treatment I was given," Laila Dalton, a 20-year-old college student who, according to More Perfect Union, was fired from Starbucks earlier this year after organizing a union in her store, told Business Insider. "I think my generation is finally starting to realize that it doesn't matter if you're in the food industry, retail, construction, healthcare, etc., we all deserve to have healthier working conditions."

Many Gen Zers are opting for workplace activism or labor union organizing; Gen Z is America's most pro-union generation, the Center for American Progress reported recently. This is reflected by the number of new filings at the National Labor Relations Board, which reported a 53 percent increase in union-representation petitions filed in 2022 from 2021. Seventy-seven percent of adults ages 18 to 34 approved of unions, Gallup found in September.

A recent National Society of High School Scholars survey of 11,000 high-school and college-aged people found that Gen Z's highest priorities when choosing an employer were the fair treatment of all employees (across genders and races), followed by quality of life, employer flexibility, and corporate social responsibility. They are also more likely to leave jobs that don't meet their needs, Bloomberg reported, and find better-paying employment elsewhere.

“They [younger workers] are used to holding power accountable, and they understand the deep flaws in the system," said Rebecca Givan, an associate professor of labor studies and employment relations at Rutgers University,  in an interview with Business Insider. "These workers are demonstrating that they will not accept a lack of voice in the workplace, or employers who pay lip service to progressive values and then fall woefully short."

Being the most online generation, Gen Zers are using these tools such as TikTok to spread pro-union messages and educate their peers about their rights as workers. "We're using creative tactics that we've learned from growing up in the digital age, from social media to online scab campaigns," said, Elise Joshi, the 20-year-old acting executive director of Gen-Z for Change, a youth-led nonprofit that works with a network of 500 online creators and activists, in an interview with Business Insider. "We shouldn't be handing our life away for a CEO that couldn't care less about us."

She added that Gen Z organizers are also fighting for racial justice, trans rights, and reproductive freedom. "It's obvious to Gen Z how all of the issues are connected, and how in order to combat one issue, we must address them all," she said.