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Survey Findings Suggest Vaccines May Not be Panacea for Ailing Retailers

While a corinavirus vaccine has been held out as the great hope for the global economy, when it comes to the retail sector at least, a recent survey suggests that immunizations may not provide the boost people have been hoping for.

CNBC is reporting that, in a 1,000-person survey conducted by retail analytics firm First Insight, found that sizeable portions of the U.S. population are unlikely to increase their in-store shopping once vaccinated, and may even reduce it further: 44 percent said they will visit stores to buy footwear the same or less than they did last year, 45 said the same for beauty products, 41 percent said the same about luxury items, and 43 percent said the same for electronics.

These findings suggest that many Americans will slowly ease back into their old shopping habits rather than immediately rushing in like water from a burst dam. CNBC cited another poll, by NielsenIQ, indicating that people in general are hesitant to immediately change their consumption patterns, seemingly having grown accustomed to those that developed during the pandemic. Even how they shop in stores is unlikely to change soon, as 53 percent of people said they will continue wearing masks indoors even when vaccinated.