This is the single most important trait CFOs need to have

Business Insider                                                                       

A strong CFO must navigate the ins and outs of their company's balance sheets, and they must competently explain the company's financial status and needs to members at various levels of management. In a 2013 survey from the American Society of Association Executives, Jeffrey Shields, executive director for the National Business Officers Association, said, "Above all else, the CFO must be seen as trustworthy and knowledgeable." Shields' sentiment was echoed by Joanne S. Barry, executive director for the New York State Society of Certified Public Accountants. She said, "Honesty and integrity must be at the core of a CFO."