Driving Membership Engagement on Multiple Platforms

Folio Magazine

Just because professional associations cover an incredibly wide range of various trades and industries, it doesn't mean there aren't some universal truths. Of course, media products—whether print, digital, or otherwise—are instrumental in helping any association grow, communicate with its members, and advance its mission into the future. Today, associations are engaging with their members across more platforms than ever before. With more than two decades in the publishing business, Rick Kravitz, editor-in-chief of The CPA Journal and managing director of content and publishing at the New York State Society of CPA's (NYSSCPA), has extensive experience managing content and guiding strategies across multiple platforms.