Sergei N. Freiman is a marketing advisor who works to encourage, support and facilitate business acumen among experts of professional service firms. Having worked in Europe and the U.S., he co-founded and managed five businesses, accumulating two decades of experience in business development. Over the years, Sergei identified common patterns of decision-making in various business settings. This insight enabled him to develop a unique perspective and a model for qualifying business decisions. In his primary role, he assists management with generating actionable options by weighing pros and cons, exploring opportunities, assessing risks, and reviewing alternative perspectives. His special interest rests with multidisciplinary firms seeking to attain a sustainable position in both buyer and talent markets simultaneously. Today, Sergei lives and consults in New York City.