Join us for an exclusive virtual event tailored specifically for tax and accounting professionals. Optimizing and Marketing Your Practice in the Digital Age is designed to help tax and accounting professionals build their dream practice by adapting their tools, processes, and thinking to this ever-changing world. This NYSSCPA Member Appreciation event will provide valuable insights on what the most successful practices are doing in today's digital age to focus their efforts, optimize their processes, and market to their ideal client set. Whether you're looking to start your own practice, take over an existing one, or simply want to build a strong foundation, this session is for you.
Learning Objectives
- Upon completion of this course, you'll be able to:
- Learn how to pinpoint the perfect clients for your practice, ensuring your marketing efforts are targeted and effective.
- Understand what sets your practice apart from the competition and how to communicate this effectively to your ICP.
- Gain the tools and knowledge to construct the practice you've always envisioned, tailored to your unique strengths and market demands.
- Get practical advice and strategies for launching a successful tax and accounting practice from scratch.
- Learn the key steps and considerations when assuming control of an established practice to ensure a smooth transition and continued success.
- Build a robust marketing strategy that serves as the bedrock of your practice’s growth and sustainability.
- Equip yourself with the essential marketing terminology and concepts to effectively engage with marketing professionals and implement successful campaigns.
Major Topics
- Identify Your Ideal Client Profile (ICP)
- Discover and Highlight Your Unique Differentiation
- Build Your Dream Practice
- Starting Your Own Practice
- Taking Over an Existing Practice
- Establish a Strong Marketing Foundation
- Learn to Speak the Language of Marketing
